The Friendliest City in the World. Florianopolis, Brazil
Conde Nast 2013 Readers Choice Awards, awards Florianopolis, Santa Catarinas, Brazil the award of friendliest city in the world with a readers rating of 95.8.
Located in the southern state of Santa Catarina in Brazil, which unlike most of Brazil has a very large percentage of the population from European descent (mostly Germans, Portuguese and Italians), the island of Florianopolis is also the State capital, with a population of 421.000 people which increases significantly during the vacation and holidays periods.
The area offers visitors a great variety of options for water sports, beaches, local markets, restaurants, and as the Awards found, its people are extremely friendly with visitors.